Not only is Dannii's single struggling, but further evidence that the X Factor brand isn't a guarantee of gold: Tonight's X Factor now and then live extravaganza has been axed after only 165 tickets were sold for a 3,000 seat venue.
The inaptly named Futureproof, Ben Mills and somebody called Andy Abraham had apparently been going to show up, although had they done so, they'd have been outnumbering the audience.
Wonderfully, the promoter is placing the blame on this year's contest:
"There's been no lack of marketing, in the Advertiser and on radio and a 30,000 leaflet drop to houses.
"I don't think this year's X Factor competition has had such good competitors, so maybe that's been part of it."
Yes, that'd be it. "Shall we go and see this bloke off the telly from a couple of years ago, love?" "Ooh, no, because this year's contestants are a bit rubbish..."
As James P pointed out when he alerted us to this story, the people of Swindon will pay for their inaction: