Prince is spending large sums of cash ensuring that unauthorised Prince stuff on the web is moved about a bit, to different servers, or taken down for a while and then put up in a different format:
More than 1,000 unauthorised clips have been taken down in the last few days, according to Web Sheriff, the UK firm he has hired to enforce the ban.
That only leaves about 2,700 odd returns on GoogleVideo search if you look for "Prince Live", then.
Prince's people insist it's not about a rich man trying to hold on to every penny:
John Giacobbi, managing director of Web Sheriff, said: "Some artists are very relaxed about the use of their image and music on the internet, some less so.
"Prince feels very strongly that people should remember his concerts as they were, not as some grainy mobile phone footage."
Of course, you could ensure that by allowing people to bring HD video cameras with them, then. No? Oh.
The artist has also instructed Web Sheriff to police unauthorised distribution of his music on file-sharing websites such as Pirate Bay, and is seeking to stop auction sites like eBay from selling unauthorised merchandise.
Mr Giacobbi said: "We are not targeting fans who might want to sell their copy of Purple Rain, we are targeting companies in China manufacturing Prince handbags and selling them in their thousands.
"Prince's actions are a brave and pioneering step to challenge the status quo and hand control over internet rights back to the artists."
How
reassuring that Prince isn't "targeting fans" who are selling second-hand records - what with that being perfectly legal and their right. Why not pat yourself on your little purple back for not suing people for humming the chorus from 1999 while you're at it?
As for 'unofficial' merchandise, what actually gives Prince the right to try and stop this? If what you sell isn't being passed off as somehow official, and uses images that are public domain or otherwise not subject to license fees, and assuming Prince hasn't trademarked his name for Chinese handbags, then on what grounds is he stopping their sale? There is an enormous difference between "unauthorised" and "illegal", however galling it might be for the artist; we should perhaps challenge any attempt to try and suggest that a secondary market for this sort of thing is, by its existence, wrong.