H&M KNICKERS IN A TWIST

The first sign that Kate Moss has been damaged by the drucks story comes this lunchtime, with the news that H&M aren't going to use her to front the new Stella McCartney range:

"H&M will cancel the planned advertising campaign with model Kate Moss.

"H&M is strongly against drugs and for many years has actively supported the drug preventing organisation Mentor Foundation.

"After having evaluated the situation, H&M has decided that a campaign with Kate Moss is inconsistent with H&M's clear dissociation of drugs."

Yes, heaven forbid that Stella McCartney's outfits should be associated with drugs in any way...

[Thanks for the link to Zeinab Malik]

Interesting that H&M has cited its support for the Mentor Foundation as a reason why it's got to drop Kate. What does the Mentor foundation recommend doing when you discover someone you know has a drug problem? Oddly, even although they have a fixed-grin attachment to keeping kids away from drugs in the first place, they don't say "dump 'em as quickly as possible":

The response needs to be in the spirit of understanding, support, education and health care. This means not only treating the person who is being harmed by their drug use but also addressing the causes or factors that have helped to cause the problem.

So, slight inconsistency in H&M's position, there, then.

Meanwhile, if you're wondering why the Mirror went to so much trouble to catch Mossy out... we wonder if there's any connection with the July 2005 High Court settlement of a legal action Moss brought against their sister Sunday title:

An article published in Britain's Sunday Mirror and on the newspaper's Web site in January alleged that during a visit to Barcelona, Spain, in June 2001, Moss collapsed into a drug-induced coma and had to be revived after taking large amounts of cocaine.

"The allegations are untrue," Moss' slawyer, Gerard Tyrrell, said Wednesday.

Tyrrell said publisher Mirror Group Newspapers Limited accepted that the allegations were false and should not have been published. He said the two parties had agreed on a substantial figure in damages, but he did not say what the amount was.

The newspaper's solicitor, Philip Conway, acknowledged that the allegations made against the model were wrong, and apologized for the distress and embarrassment caused.

... and then went back to the office where they were already deciding how to make sure they wouldn't leave themselves open to that the next time.

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