Wednesday, October 04, 2006

Some people might feel Madonna's PR stunt is little more than a bid to adopt

Less than 24 hours after Madonna first arrived in Malawi, nasty rumours are already running around the web that the purpose of the trip is slightly darker than the professed purpose, to gain some column inches. Some people are hinting she might be only be in the country to adopt a child.

What's interesting is that when it was first mentioned she was going to try and out-Bono Bono by doing something to get in the papers by doing something about Aids orphans, it was suggested she was going to fund an Aids centre herself. Now, it's turning out she's only going to "raise" the money - because, of course, if you donate cash, you only get the one shot of the giant comedy cheque, but if you have a series of events, you get lots and lots of coverage. Never mind that selling just one of her London houses would probably fund the thing straight off.

Madonna's commitment to PR is also shown in her plans to put a million dollars into making some sort of film about the Malawians. In other words, the cash that could have completed a third of the orphanage is going to be spent on making a film about how Madonna is helping instead.

Give a man a fish, and he will eat for a day. Film yourself giving a man a fish, and you will be permanently recorded as a humanitarian.


1 comment:

Anonymous said...

what I think is even worse is the report in the Guardian today that the children in the school will be taught 'spirituality', based on teachings from Kabbalah, the dodgy, vaguely Jewish cult featuring the heavy use of red string.

So alongside the 'I'll have that one' style adoption, it's been a pretty successful trip for Madge.

Post a Comment

As a general rule, posts will only be deleted if they reek of spam.