It's not so long ago that Britney Spears was so annoyed with people taking sneak photos of her, she attacked the paparazzi with an umbrella.
Now, though, she's trying to push her new fragrance, Faded Glory ("Midnight Fantasy") by encouraging people to, erm, sneak up on friends and take photos:
"Savour every last detail and when you think you have it down, recreate that perfect moment and capture it as best you can in a digital photograph."
No, we're not quite sure we've understood that brief. Sneak up on people, take a photo, then imagine what you might be doing at 12 and recreate that?
Apparently you win a signed iPod if you somehow unpick the terms enough to send in the winning photo.