The NME is rather generously calling Birmingham's proposed 'walk of fame' "Hollywood-style", but it's really just the latest in a number of etched paving stones like the slightly embarrassing one at Brighton Marina - they've just added the BBC London breakfast show host to join a distinguished list of other names including, erm, the local paper, and Julie Burchill.
The first Birmingham star is going to go to Ozzy Osbourne, which suggests they're already running out of ideas.
Osbourne, who was also inducted onto the Hollywood Walk of Fame in 2002, stated: "I have a star in Hollywood on their Walk Of Fame but having a star in my home town means so much more to me. A personal thanks goes out to Lord Mayor Randal Brew."
We're not sure if it's more demeaning for him to be doing the marge adverts, or for the Prince of Darkness to be offering personal thanks to elected men in tricorn hats.