Sunday, July 29, 2007

Hard-Fi "kill" record sleeves

Hard-Fi have taken it upon themselves to be the executioners of the record sleeve:

Singer Richard Archer says the band decided to feature the band’s name and LP title in small letters, whilst plastering the rest of the cover with the legend ‘No Cover Art’, as a response to a now digitally dominated music industry.

He explains to the Times, “The significance of album covers is becoming little more than a centimetre square on an iPod screen. The sleeve used to add another dimension to an album, but that seems to be disappearing, which is really sad."
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"We had the Sleeve of the Year in 2005 and we looked at every way of trying to top it. But perhaps the best way is to kill off the sleeve altogether."

So, it's not so much the band killing off the sleeve as, erm, there not being any sleeves at all. It all smacks a little of Lydon's PIL "Album"/ "Cassette" branding from, god, two decades ago.

But surely the most interesting thing about the new Hard-Fi album can be that it doesn't have a picture on it, can it? Can it?


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