Zoe's world

Talking of Zoe from the Sunday Mirror, our eye was caught by the headline on her blog entry about the the V Festival. It was headlined with a not-at-all-self-regarding opener:

I'm off to V - as in ViP

We don't know why she put the I in lowercase, as, clearly, the (self) importance is at the heart of things here.

But this, this is almost modet compared to the way Zoe describes herself at the head of the column:

Hi, I'm Zoe, the youngest, coolest gossip columnist around.

Now, you might give that line to the bad guy if you were scripting a Bratz movie, but who, really, would type that in the 'about this author' box on their blog on a national newspaper site and then hit 'publish'?

Still, the blog does give an insight into how Zoe does her work - after announcing that she's off to Chelmsford she invites readers to do her job for her:

If any of you readers spot any goss down there then please email me and say what you have seen - zoe@sundaymirror.co.uk.

You might wonder why Zoe needs to get people to fill in the gaps in her column, but she explains: she's going to be busy, dammit:

I'll be hanging out in the VIP area, no doubt with the rent a crowd of Eastenders and Hollyoaks cast.

Why, Zoe, you make it sound like they'll let just anyone in the VIP area...