The T in the Park sister festival, Connect - intended as an event aimed at a slightly older audience - has flopped, with bands playing to nearly-empty fields.
Just 11,000 tickets were sold, with organisers choosing to blame bad weather rather than the massive over-supply of festival events on offer, which would make them unlucky rather than foolish.
Amy McDonald, who opened the event, tried to put on a brave face:
"I only played to a couple of hundred but I like small crowds as well."
Because everyone wants to hoof over to the main stage of a festival and discover they could have played to more people if they'd done the snug of their local.