Friday, September 28, 2007

TV Hits closes

The thinning out of the pop-and-star magazine shelf continues with news that TV Hits is closing like a venus fly trap in a mosquito swarm. Of course, there's the usual burble about how the magazine is, actually, not closing but going off to live forever on the internet:

Essential said the magazine would "take advantage of the enormous online potential by investing all their resources into a relaunched digital presence".

The company said it would be able to offer fresher, more detailed content on its website, which was overhauled in April this year.

Well, yes: you could offer fresher content online, but... really, what's the point? It's not really as if the website holds much value beyond promoting the magazine - if there's no magazine to push, is there much point in pouring money into supporting a defunct brand?


1 comment:

Lulu said...

"...if there's no magazine to push, is there much point in pouring money into supporting a defunct brand?"

Ask Smash Hits. Or Nme in 6 months.

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