TV Hits closes
The thinning out of the pop-and-star magazine shelf continues with news that TV Hits is closing like a venus fly trap in a mosquito swarm. Of course, there's the usual burble about how the magazine is, actually, not closing but going off to live forever on the internet:
Essential said the magazine would "take advantage of the enormous online potential by investing all their resources into a relaunched digital presence".
The company said it would be able to offer fresher, more detailed content on its website, which was overhauled in April this year.
The company said it would be able to offer fresher, more detailed content on its website, which was overhauled in April this year.
Well, yes: you could offer fresher content online, but... really, what's the point? It's not really as if the website holds much value beyond promoting the magazine - if there's no magazine to push, is there much point in pouring money into supporting a defunct brand?
1 comment:
"...if there's no magazine to push, is there much point in pouring money into supporting a defunct brand?"
Ask Smash Hits. Or Nme in 6 months.
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