Jordan accepts Heat's apologies

Heat has apologised to Jordan for any offence its stickers caused her family:

“It was never our intention to cause offence to Harvey’s family and friends nor to you, our readers. In particular, it was never our aim to make fun of Harvey’s disabilities.

“We now accept that the decision to include this sticker was a mistake and we recognise that it has caused offence, not only to Katie and Peter Andre, but to a number of readers.”

Now, it's a good thing to stand up and say sorry when you're wrong, but is an apology genuine when it's clearly a lie?

"In particular, it was never our aim to make fun of Harvey’s disabilities" say Heat. So... what was the aim when you published a sticker of a disabled child with the words "Harvey wants to eat me", on a sheet full of "amusing" stickers, then? Was it an awareness-raising campaign? Was it serious reportage? What, Heat magazine, was your intention if not to make fun of Harvey's disabilities?