Darkness at 3AM: Pecking orders 'not Transatlantic' shock

3AM are enquiring minds who want to know:

Don't Jay-Z and Pharrell realise that Peaches Geldof is the party scene queen?

The hip-hop legends were chatting away at the Maddox Club, London, but didn't notice Peaches loitering by the VIP area.

This assumes they'd (a) know who she is and/or (b) think that it mattered in the first place, surely?