The 3AM Girls might be pleased to have discovered that this years supposedly-surprising collaboration is going to be The Ting Tings and Estelle. It's the common Brit organisers trick of making the less-well-known act double up with someone a little bit more familiar, so they can have the credibility without losing too much of the ITV audience during the three minutes they're on.
But could they just tell us? Oh no. They went for a joke first:
We're sure to be Gavin' a laugh at this year's Brit Awards - especially with Gavin & Stacey funnymen Mathew Horne and James Corden hosting the annual music extravaganza.
Sometimes, you do wonder if they've got a bet on to see at what point an editor might intervene, don't you?