Thursday, July 16, 2009

Everyone still loves you, small plastic circle

Some interesting data from the Leading Question [pdf] this morning, which suggests that in the UK, the CD is still people's first choice for music:

• 73% of music fans are still happy buying CDs rather than downloading
• 66% of 14-18 year olds prefer CDs
• 59% of all music fans still listen to CDs every day
• CD burning is top of all sharing activities (23%), above bluetoothing (18%),
filesharing single tracks (17%) and filesharing albums (13%)

The conclusion, surely, is if people still love buying CDs, but aren't buying as many of them, then there must be something wrong the offering of the product.
Those who are paying for a digital music subscription service (such as Napster or
Musicstation) spend more on CDs each month than most music fans (£16.87 per
month compared to £11.37).
• Music streamers (ie those who listen to streamed music on their computers every
day) also spend more on CDs (£12.17 a month) and downloads (£7.02 per month
compared with a survey average of £3.81) than most music fans.

I don't think it would be unfair to extrapolate from that 'people who collect digital music' generally are more likely to be buying music in whatever form.