It's Wednesday morning, and Gordon has got video of Madonna flopping onstage. Twice. On Saturday.
Madonna sparks concern after at gig in Sofia
Sparks concern? Although, apparently, the news has been shared by a postcard?
Even a couple of years ago, it's hard to imagine that if Madonna went down on a Saturday night, she'd have to wait for the pictures to appear in The Sun for four days while Gordon made up polls about Oasis.
Meanwhile, Gordon's suddenly come over all moral about people showing too much flesh again, as he runs an advert for New Look disguised as photos of Kimberley Walsh:
THIS is a lesson to LADY GAGA on how to look sexy without exposing her Fallopian tubes.
Here is KIMBERLEY WALSH flaunting her best asset in this exclusive first shot from her modelling job for New Look.
It's a photo of Kimberley with a tight dress clinging to her arse.
The GIRLS ALOUD singer proudly showed off her curves in a tight black sequined dress.
It sounds a little like Gordon's line here is "you know, you can crack one out over a photo even if it's got clothes in it", but I'm sure that's not really what he means.
New Look and KitKat, Kimberley? That's quite some top-end modelling you're doing there. The top end of the High Street, perhaps, but at least it's a top end.