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Pixie Lott of CO2
How better to promote the new album by Pixie Lott than by chartering a plane, filling it with people like Zoe Griffin and flying the bloody thing to Berlin for no apparent reason?
Yeah, admittedly, you can travel to Berlin by regular flight, or even ground transport. Or hold the album launch in somewhere in the UK. Perhaps in London, where most of the people seem to have started their journey. But - while that might not be such a terrible thing to do to the planet - there would have been less opportunity for a photo op of Lott wearing a pilot's cap.
"If you think the launch pumped a lot of polluted old rubbish into the atmosphere," said a made-up source familiar with the story, "wait until you hear what the filler tracks are like."
4 comments:
Are they bringing them all back too?
They're having to wait for a lift from Lady GaGa going in the opposite direction.
It was carbon neutral!
@anonymous
No, it almost certainly wasn't. Unless the plane was somehow running on wind power, it wouldn't have been carbon neutral.
There might have been some offsetting done - but that doesn't actually work very well, and almost certainly won't have taken into account the carbon dioxide created by the participants making it to the airport (unless they made Zoe Griffin et al fill out detailed forms about the vehicles they arrived in, speed they drove, traffic conditions and so on).
Furthermore, the point of carbon offset is to try and balance out unavoidable CO2 emissions, not to encourage you to create extra, pointless emissions - Pixie Lott promoting an album with a charter flight is an example of the rebound effect.
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