Adam Lambert's management asks Out to not make him too gay

Adam Lambert is on the cover of the new issue of Out, one of the magazine's Out 100. There were, reveals an open letter from editor-in-chief Aaron Hicklin:

It’s only because this cover is a group shot that includes a straight woman that your team would allow you to be photographed at all -- albeit with the caveat that we must avoid making you look “too gay.” (Is that a medical term? Just curious). Luckily, you seemed unaware that a similar caution was issued to our interviewer.

Oh, yes. Shana Naomi Krochmal was approached shortly before the interview:

Despite plenty of back and forth between the magazine and the label about the cover and the photo shoot, I still wasn't prepared for what happened when I showed up at the 19 Entertainment offices for the interview. I briefly met Adam, and then the publicist and I walked out to the balcony, at which point I was cautioned against making the interview "too gay," or, "you know, gay-gay." Specifically I was discouraged from asking about the March on Washington that upcoming weekend or other political topics.

As the Out team points out, it's actually easier to put straight musicians on the cover of a gay magazine than to put a supposedly out artist on Out.

The question: how gay does Lambert's management feel is "too gay"?