Brits 2010: The element of surprise

You know one of the great things about the Brit awards? It's that moment where you discover the supersecretsurpise duet.

Admittedly, they always turn out to be something of the nature of Mika and The Gossip slapped together like the front of '78 Escort cut and shunt on the rear end of a '87 Metro. But at least it's a surprise, right?

The last thing you'd want to do would be issue a poorly written press release detailing who, and what they'll be doing and... oh...:

As the most thrilling night in music looms, UK record labels’ body, the BPI can reveal that Dizzee Rascal and Florence + The Machine performance at the BRIT Awards 2010 with MasterCard will be made available for download on the iTunes Store (www.itunes.co.uk). For the first time in BRITs history, audience members and viewers watching LIVE on ITV1 will have the chance to download their very own souvenir of the 30th anniversary show, and a donation will be made to the BRIT Trust from every sale of the single until 18 March 2010.

The most thrilling night in music? It's not even the most thrilling night in industry awards shows held at Earls' Court.

Still, I'm sure all the labels who pump a fortune into advertising albums during the ITV show will be delighted that the bloody organisers are going into competition with them.

Oh, it's going to be a mash-up called You've Got The Dirtee Love. I'd have held out for Bonkers With A Hit, myself.