Liam Gallagher does something

The heading of the PR email isn't encouraging:

LIAM GALLAGHER OPENS EXCLUSIVE PRETTY GREEN POP-UP STORE IN LONDON'S CARNABY STREET ON FRIDAY, JULY 30th

Yes, they're using "London's Carnaby Street" with a straight face.

Believe it or not, though, the body of the email is even more marrow-hardening:

Last night, he celebrated the opening with celebrity friends who were out in force to show their support: Nicole and Natalie Appleton, Beady Eye band members Andy Bell, Gem Archer and Chris Sharrock, Stereophonic’s Kelly Jones, Phil Daniels, Zak Starkey, Audiobullies, Black Twang, Gary Crowley and actor Tom Ellis.

And just when you think it can get no more horrible:

The 2000sq ft store is housed over two storey’s with the basement area featuring a panoramic image of Liam on Brighton Beach and a Lambretta Li 150 series 3 replica scooter.

It's such a clunking attempt to go as far down the route of obviousness without actually stuffing Paul Weller and pinning him to an RAF roundel, you don't even notice the punctuation.

Carnaby Street traders are appealing for a government bail-out to help support their businesses while the toxic mess is present.