Gordon in the morning: Elton John makes a few quid

While I'm sure Rupert and James Murdoch will be delighted to see Gordon giving masses of free advertising to Richard Desmond's print empire this morning, why on earth has Elton John flogged his kid to Ok!? I know a new father has things to buy, but is John really so short of a few quid that he needs to do this to keep the family in nappies and romper suits?