Gordon reports this morning that Ashley Cole and Jay Z are going to team up to launch a record label.
It's clear why, if Cole was planning to put out some records, he'd need Jay Z's help. What is less clear, though, is why Jay Z would want Cole on board.
Smart has combed the cuttings to find evidence of Cole's value to a future label:
"I love TINIE TEMPAH, some 50 CENT, EMINEM and I like meeting guys like Tinchy. So it's something I'd like to do when I'm finished playing. I hope so."Yes, if you're cannily able to spot Eminem and 50 Cent just twenty years into their careers, you've clearly got A&R chops, Ashley.
But perhaps there'd be some other reason why Mr. Z might want to hook up with Mr Cole? Gordon, any ideas?
The pair first met at a gig in 2009 and have kept in touch since. Jay is a huge sports fan and owns a share of basketball team the New Jersey Nets. He knows how big soccer is and that there is money to be made.Erm, yes, if you go into the music business with a footballer, you'd really need to understand the difference between a throw-in and a corner kick.
The rapper will need a better understanding of the game than most Americans, mind.
By the way, Gordon: Soccer has been the most popular sport for kids in the US since the 1980s, so "most Americans" have a pretty good understanding of the game. Certainly better than your understanding of American culture.
So, to sum up this story then: for no apparent reason, at some undefined fixed point in the future, two people might work together in a way that isn't actually explained. It's not exactly a lie, but it reads more like a wish.