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MTV VMAs 2011: They've done them
The sudden takeover of MTV by an evening of awards themed around music videos must be something of a puzzle to the network's demographic.
First, the idea that "music videos" are a thing apart from just "music", like having an awards show for typography on a band website.
Secondly, that this arcane-themed prize giving is on MTV, a channel which mostly exists to divide the world into rich people with ugly houses and cars, and poor people with babies born to children. It must be like The History Channel suddenly deciding to host an evening presenting prizes to manufacturers of in-car audio systems.
Still, they've done one. You probably don't need a list of the winners, because you could guess, but just in case:
Best video - Katy Perry - Firework
Best female video: Lady GaGa - Little Monsters
Best male video: Justin Bieber - U Smile
Best new artist: Tyler The Creator
Best collaboration: Katy Perry & Kanye West - ET
Best hip-hop video: Nicky Minaj- Super Bass
Best rock video: Foo Fighters - Walk
Best pop video: Britney Spears - Til The World Ends
Best video with a message: Lady GaGa - Born This Way
Yes, that last category was "best video with a message". Thereby adding "misplaced worthiness" to the award's "thundering dullness".
2 comments:
Am I missing the point entirely if I ask how the 'Best Video' and 'Best Female' video can go to different winners?
Aye, it reminds me of an episode of the Jeremy Kyle Show I saw once, when he ran his lie detector test on two people to find out whether they'd slept together, and they both said no, and the results said that one of them was lying but the other one wasn't.
He still shouted at both of them.
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