What might the world look like when the split of News Corporation's publishing and broadcasting businesses take place?
Perhaps it will be a world where The Sun doesn't spend all its time cheering on everything that happens on Sky.
It might actually look a bit like the kicking given to that awful Rihanna fashion thing over on Sky Living:
RIHANNA’S telly career has got off to a rocky start after ratings for her much-hyped new fashion series fell to just 79,000.That's deputy TV editor Leigh Holmwood, who doubles down the chutzpah by slapping an "exclusive" on the story.
Thousands have turned off Styled To Rock — executively produced by the singer and featuring wannabe designers competing to create a festival outfit for her.
Fronted by Girls Aloud star Nicola Roberts, it has bagged big name guests including Kanye West, Cheryl Cole and Katy Perry.
But three episodes in and it’s not rocking the ratings.
The Sky Living show started with an overnight viewing figure of just 95,000 — down on the channel’s usual audience of 153,000.
It fell to 79,000 for the second episode before perking up a bit to 110,000 for this week’s instalment on Tuesday.
There'll be praise for the licence fee next. Alright, maybe not that.