Monday, February 02, 2015

Music popular-ish on YouTube

MusicAlly has done some analysis of what's popular on YouTube:

The headline stat is that music accounted for 62 of the top 250 channels ranked by annual views in 2014, with 43 of those falling under the Vevo banner.
In other words, music doesn't dominate YouTube, but it is mostly significant, but what really thrives are channels run by the big labels.

This is quite interesting:
Also notable: the low ranking for some of the traditional stars of social/digital media: Justin Bieber had the 43rd most popular YouTube channel in 2014 – admittedly a quiet year for him musically – while Lady Gaga was 158th and Britney Spears 203rd.
Although I think that says more about what MusicAlly thinks is happening on social media (All three stars are long past their buzz stage, surely?)

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