Showing posts with label blender. Show all posts
Showing posts with label blender. Show all posts

Thursday, March 26, 2009

Folding paper: Blender liquidated

Maxim US spin-off Blender, which monthly combined Q style music articles with a cover of a female singer in a push-up bra, has closed, after a long illness.

CEO, Stephen Duggan, said in a company memo that the company was closing Blender with great sadness. "Since 2001, Blender has provided unmatched music coverage and entertainment news in its unique voice to a profoundly dedicated audience of music enthusiasts," Mr. Duggan wrote. "We are particularly grateful to the sales team and to the tremendously talented editorial staff for their hard work and commitment to Blender."

The readership was "profoundly dedicated"? To what? To the magazine? Presumably not, because if they were that dedicated, then the magazine would presumably not be closing?

The most worrying dollop in the entrails: Blender had over three quarter of a million subscribers, and yet still wasn't sustainable.


Thursday, January 08, 2009

Fall Out Boy through the Blender

Blender have wobbled from their usual format this month - instead of giving the cover story to a sexy young woman, they've slapped Fall Out Boy on the front instead. Trouble is, this means they've had to write a story to go with it. And Fall Out Boy are fuming, as they say it's been made up. Take, for example, the claim that drummer Andy Hurley punched a door frame in response to the Green Bay Packers doing poorly on the football:

"I never hit a door for 45 seconds. I may have been yelling, like all my friends and I do, but if I did anything that crazy, it was as a joke," Hurley wrote. "That is total bullsh--. I wound never slam my iPhone, and I never punched a metal door frame for any time. Yeah, I'm totally going to kill myself over a football game."

God forbid that anyone should portray the Boy as being overwrought and suicidey-grandstanders, eh? Actually, it seems that Hurley is more upset at the suggestion that the band might take sports seriously - presumably because that would mean that, rather than being the eye-linered sensitive souls they're marketed as, the group is nothing more than jocks wearing Cover Girl for employment purposes.

Patrick Stump, meanwhile, is fuming about being quoted out of context. Or rather, not quite:
"Did I quit the band? Did I say what appeared in the article? Of course. But followed immediately by it was something to the tune of this: I quit, until I started writing my solo songs and I realized how much I need him. My songs sucked without Pete and they were less fun to write," Stump wrote MTV News in an e-mail. "I love the guy, he's my best friend, and I realized that for all the decisions I'd ever gotten mad at him about, I likely would've done exactly the same in his position. I quit the band (as we all have, by the way, that's part of being in bands) and when I returned I resolved to keep doing this as long as all four of us were having fun."

So when Blender said that Stump quit the band, they're, erm, quoting him accurately? You can see how that would be upsetting. Perhaps the magazine took it as read that, since the band are doing an interview together for them, readers would be able to work out for themselves that Wentz unquit, and just maybe felt the "but he's my mate and I'm nothing without him" sounded like cheesy cant and was better snipped out.

If Blender made stuff up, that's unforgivable. But by editing out a large chunk of showbiz schmaltz (that, you'd be forced to conclude, is cover for 'the management pointed out we'd got contracts signed and we bloody well better get on') is more of a kindness to Stumpy. Magazines aren't obliged to print every single word of an interview. He could get a blog if Patrick wants unadulterated access to his people.

The band are also upset that Wentz is portrayed as a bit of a knob:
"As for the article, as I had hinted at before, I found it an objectively well-written (if plotless) thing ... It's an entertaining article that manages to take its hero from the heights of superstardom to the depths of narcissism," he wrote. "But it never redeems him and it does so at the cost of fact.

Surely if a person is a self-obsessed fool or some sort of sponsored-by-deodorant superhero is a matter of opinion, rather than an objective fact - and since when did a magazine piece have to have a redeeming conclusion? It's a profile, it's not a bloody rom-com.

Blender's response is best summarised as "wow - did they not realise it's a fawning puff-piece?"


Monday, November 24, 2008

Blender about to be liquidated?

The American edition of Maxim - and its sister music-made-by-women-who-wear-bikini-tops title Blender - are being handed over to creditors of the publisher's company. Alpha Media was sold to a private equity group, Quadrangle, last year for a quarter of a billion dollars, which sounded ridiculous even in 2007, when money wasn't really worth anything and you could get a loan simply to buy a loan held by a company that didn't exist.

It's not entirely clear what a creditor would want with Blender - unless it's to seize control of the largest collection of photos of Avril Lavigne in a corset in private hands.


Saturday, June 16, 2007

Blender goes private

Dennis publishing has offloaded its US arm - which publishes Blender, alongside Stuff and Maxim - to A private equity group. Quadrangle Capital Partners II is the fund which has taken the company out of public hands.


Monday, May 21, 2007

Avril Lavinge "not really naked"

Avril Lavigne has attempted to explain the Blender cover to MTV News:

Truth be told, Lavigne revealed to us before taking the stage last night, the photo shoot was a little more innocent than you think. "Actually, I'm not topless on the cover," she said. "I was wearing a tube top, and they just kind of put a banner on top of it."

Even if she's not topless, the 22-year-old is still flaunting her inner bad girl. "The Blender shoot was really fun because it was super rock and roll — we had a bottle of [whiskey] and ate cupcakes," she said. "Everyone was super cool. It was definitely a different kind of photo shoot for me."

So, it only looks like she's lame enough to whack her tits out for Maxim. That's, erm, alright then.

And there were cupcakes there. Evidently she was the lead cupcake.


Thursday, May 17, 2007

Avril Lavigne finds way round self-imposed "skanky clothes" ban

Back in the January of 2003, Avril Lavigne pledged to ensure it was all about the music:

"I won't wear skanky clothes that show off my booty, my belly or boobs"

Presumably, she would be able to argue that she has kept to the letter, if not the spirit, of the pledge, for her naked Blender magazine shoot. She is, indeed, not wearing any skanky clothes at all.