It's not enough that Glastonbury has embraced commercialism whole-heartedly, as every other company in the world jostles for a piece of Glasto-related coverage.
A bank rushes out a press release to somehow link Glastonbury with pension planning:
"Not only are the over 50s taking over the line-ups at festivals but they are also making up a large proportion of the crowds - which just goes to show more and more over 50s have ambitions to enjoy exciting challenges and experiences well into later life."
Of course, using Leonard Cohen as an example of planning shrewdly for your retirement is taking you onto dodgy ground.
Anyway, will you have any money left over to invest in pensions if you listen to an insurance company, which warns you to make sure you get insurance:
"Our research shows that many music lovers are taking unnecessary risks by storing expensive goods in tents, carrying pricey items on them and failing to consider protecting themselves from theft. We urge all festival goers this summer to plan ahead, only take what they need to as well as checking their cover before they go."
It might be a bit late sending out the press release when people are already half-sleeping in their tents.
[Part of Glastonbury 2008]