As part of his shtick at the MTV VMAs this weekend, Russell Brand launched a squawking mock-bomb on the Jonas Brothers and their much-touted silver rings.
The abstinence people, though, are putting a brave face on it, claiming it's good news for them:
Of course, the Silver Ring people have more than enough negativity to cope with - what with how virginity pledges don't work - but still, it's nice the hear they're building on Brand's jokes as a way of spreading their failing message a little wider.
It's interesting that MTV News runs a largely uncritical piece - almost as if the parent company is desperate to balance out Brand's comments by bending over backwards. There is, at the very end, a mention of the negative studies into the idea, but downplayed:
It's not clear why a vague attempt to balance the story is then wiped out by quoting someone whose career depends on the Teen Abstinence industry. it's like running a piece saying how great turkey is, and then taking the one negative comment about turkey and adding that Bernard Matthews takes issue with the point.
Indeed, Pattyn has trouble with the idea that anything is a negative for his campaign:
You might think that it might be a little late to be sending Bristol Palin a ring to mark her abstinence - and, indeed, coming from a home whose mother is committed to replacing sex education with abstinence "education", might prove a salutary example of just how it might not work to not mention the condoms at all.
Pattyn is using the extra attention Brand's gag has given his organisation to try and get access to Sarah Palin - something of an open door. If the election goes the wrong way, Russell Brand might have played a part in condemning a whole slew of young American girls into not getting proper sex education. Well done, Russell.