Darkness at 3AM: Ripped from the headlines

Trinity Mirror are trying to drive traffic to their sites by only offering a summary of content in their RSS feeds. The hope is, to see the whole story, you'll click through from your reader to the site, and read it with the adverts surrounding it.

Tip: For this to work, you might not want to put the entire story into the headline.

Also: they didn't mention Susan Boyle. It's a snub, I tell you, a snub.