This morning's reports about Mark Owen's human failings leave a nasty taste in the mouth, with the "confession" in the Sun having all the hallmarks of a vaguely famous person reluctantly washing their dirty laundry in public to head off the paper from parading the skidded knickers for all to see.
"I have been living with the guilt. It has always been there - you carry it around with you," he said.
"It held me back in my relationship with Emma. I wouldn't have done any of this if I had my time again.
"I am halfway through my life now and this, in a way, is a lesson. You've got to learn and that's what I am going to do."
It's not entirely clear what the lesson is - although 'if you want to sound heartfelt, don't let your press office draft your apologies' might be a good one - but at least the story seeped out in a controlled way. You know, the way BNFL used to control the radioactive water they'd pump into the Irish Sea.
Over at the Mirror, without the actual apology to run with, the 3AMies fall back on listing
Mark Owen, Tiger Woods, Vanessa Hudgens and the top 10 not so squeaky clean stars
Top of the list is Britney Spears for, erm, being mentally ill. Classy, 3AM Girls. Classy.