Ovi, Nokia's sub-brand which they slapped on to Comes With Music just before they killed that off, is, in its turn, being axed:
The changeover was announced on Nokia's Ovi blog by editor Pino Bonetti.The main motivation for the tidying-up, they say, is to make it easier when Nokia rolls out its exciting Windows 7 phones - you can do spreadsheets on them, you know - with all the access to Microsoft's store. Or so they say.
He wrote: "The main reason for this change is so we can leverage the high-value of the Nokia master brand to better support future plans to deliver disruptive and compelling mobile experiences globally."
Really, it's because it's a brand that never captured the imagination. Ovi and out.