For reasons that we're sure are well-meaning, the BBC is trying to develop a popular, mainstream, prime-time music programme for a general audience. MediaGuardian reports:
"We are working on it," [Andy] Parfitt told a Broadcasting Press Guild breakfast today, adding that it was "absolute rot" to say there was no music on BBC TV.
"It would be great if we could get a new popular music-based programme with a new format, a new kind of offer that really worked for the audience," he said.
"The work is on to try and find a format but we are not trying to relaunch or reinvent Top of the Pops. That is kind of a red herring. Should we be looking for a programme? Of course we should and we are.
"Would it be a good thing to try and persevere and work with producers to identify a new format? Yes. That's what television does all the time. Jan Younghusband is actually leading that process and I am closely involved with that."
Maybe there is such a mythical format, a world where The Ting Tings, Susan Boyle, The Cast Of Phantom Of The Opera and Sharon Corr can co-exist happily.
But you know what? I think I switched over as soon as Susan Boyle came on.
It'd be great to have a music programme - perhaps something a bit like Inside Sport, but... well, not about Sport - on BBC One. Or maybe a performance slot which does something a bit Whistle Test-y. Develop away happily.
But it's a bit like biscuits, isn't it?
You can have a Tea Time assortment, and if there's no other biscuits around, people will tuck in. But if they like jam rings, they're going to get the hump when there's only one in the box and they have to end up with rich tea fingers instead. Especially when there's an entire channel of jam rings available elsewhere.
At Christmas, it's nice to have a tin of Tea Time. And a few people will always enjoy a bit of a mix. But give most people a choice, and they'll always plump for a packet of their favourites. This isn't an era looking for something like Top Of The Pops, even if it isn't Top Of The Pops.